Mar 20, 2018  |  Poole in the News

The Atlantic Cites Prof. Stacy Wood’s Consumer Research

The Atlantic explores “Is Fandom Really Worth It? – What studies reveal about the good and the bad of loving a sports team” in its April 2018 issue. In the piece, the publication cites NC State Poole College of Management […]

Nov 27, 2017

Cyber Monday Trends

Professor Stacy Wood discusses Cyber Monday trends in consumer behavior and potential impacts.

Apr 17, 2017

Apprentice-Style Learning

Professor Stacy Wood helped shape NC State's consumer innovation research program that benefits students, and companies, alike.

Jan 5, 2017

Poole College Professor Stacy Wood is Association for Consumer Research’s President-Elect

Stacy Wood, Langdon Distinguished University Professor of Marketing at the NC State Poole College of Management, was elected to a three-year term on the Association for Consumer Research (ACR) Board of Directors. She began serving as president-elect on January 1, and will serve as […]

Oct 18, 2016

CIP: Bringing Research to Life with Creativity, Technology

Teams of Jenkins MBA and other NC State graduate students research and solve real business challenges, bringing unique insights and capturing the voices, preferences and attitudes of consumers for industry partners.

Jul 24, 2016

Successful Innovation: A Field Guide to the Psychology of Change

The word “innovation” gets thrown around a lot, often in regard to the development of new products or services. But what predicts how people will respond to new things or ideas? And what can we do to encourage people to […]