The Atlantic Cites Prof. Stacy Wood’s Consumer Research
The Atlantic explores “Is Fandom Really Worth It? – What studies reveal about the good and the bad of loving a sports team” in its April 2018 issue. In the piece, the publication cites NC State Poole College of Management […]
Cyber Monday Trends
Professor Stacy Wood discusses Cyber Monday trends in consumer behavior and potential impacts.
Professor Stacy Wood helped shape NC State's consumer innovation research program that benefits students, and companies, alike.
Poole College Professor Stacy Wood is Association for Consumer Research’s President-Elect
Stacy Wood, Langdon Distinguished University Professor of Marketing at the NC State Poole College of Management, was elected to a three-year term on the Association for Consumer Research (ACR) Board of Directors. She began serving as president-elect on January 1, and will serve as […]
CIP: Bringing Research to Life with Creativity, Technology
Teams of Jenkins MBA and other NC State graduate students research and solve real business challenges, bringing unique insights and capturing the voices, preferences and attitudes of consumers for industry partners.
Successful Innovation: A Field Guide to the Psychology of Change
The word “innovation” gets thrown around a lot, often in regard to the development of new products or services. But what predicts how people will respond to new things or ideas? And what can we do to encourage people to […]