All Posts

Aug 12, 2021

Heather Dretsch Breaks Down How to Market to Gen Alpha

Heather Dretsch, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025.

Aug 12, 2021

An Economic Impact Analysis of U.S. Biobased Industries

A report co-authored by Professor Rob Handfield analyzes the economic and environmental impact of biobased product industries.

Aug 8, 2021

Poole Podcast Episode 9: Diversity, Equity and Inclusion 101

Tayah Butler and Danya Perry discuss what we colleges and universities can do to help grow the conversation of DEI.

Aug 5, 2021

Barry Goodwin Sees Potential Problems for Small Hog Farmers in California

Barry Goodwin, professor of economics, argues that the new California ballot initiative that will protect farm animals against cruel living conditions will not only drive up egg and bacon prices but cause delays in production.

Jul 29, 2021

Stacy Wood Warns Businesses About Taking Anti-Vaccine Stance

Stacy Wood, professor of marketing, advised businesses to be wary of taking a public anti-vaccine stance as they risk alienating patrons on both sides of the argument.

Jul 29, 2021

Stacy Wood: ‘There is No One-Size-Fits-All Incentive’

Stacy Wood, professor of marketing, believes that vaccine incentives have been more successful than originally thought.

Jul 22, 2021

Sebastian Heese Assesses the Financial Impact of Supply Chain Glitches on Social Media

Sebastian Heese, professor of supply chain management, analyzed whether or not social media reaction to supply chain glitches, like an overbooked flight, can affect a company's financial performance.

Jul 22, 2021

Researchers Develop Framework for More Efficient Adoption of Medical Innovations

Sebastian Heese and the research team aims to bridge the gap between medical research and workflow management by not only considering the decisions behind adopting new diagnostic tests but also looking at how new tests are integrated into existing clinical workflows.

Jul 21, 2021

Stacy Wood Describes Hesitancy as ‘Mindful and Cognitive’ When Assessing Vaccination

Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history.

Jul 20, 2021

Poole Podcast Episode 8: Terrence Holt, CEO of Holt Brothers Inc.

NC State Grad, former NFL player and current CEO of Holt Brother Inc. Terrence Holt joins us in-studio for a special live episode to discuss his company mission, the importance of leadership and the value of community involvement.