All Posts

Jul 29, 2021

Stacy Wood Warns Businesses About Taking Anti-Vaccine Stance

Stacy Wood, professor of marketing, advised businesses to be wary of taking a public anti-vaccine stance as they risk alienating patrons on both sides of the argument. 

Jul 29, 2021

Stacy Wood: ‘There is No One-Size-Fits-All Incentive’

Stacy Wood, professor of marketing, believes that vaccine incentives have been more successful than originally thought. 

Jul 22, 2021

Sebastian Heese Assesses the Financial Impact of Supply Chain Glitches on Social Media

Sebastian Heese, professor of supply chain management, analyzed whether or not social media reaction to supply chain glitches, like an overbooked flight, can affect a company's financial performance. 

Jul 22, 2021

Researchers Develop Framework for More Efficient Adoption of Medical Innovations

Sebastian Heese and the research team aims to bridge the gap between medical research and workflow management by not only considering the decisions behind adopting new diagnostic tests but also looking at how new tests are integrated into existing clinical workflows. 

Jul 21, 2021

Stacy Wood Describes Hesitancy as ‘Mindful and Cognitive’ When Assessing Vaccination

Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history. 

Jul 15, 2021

Rob Handfield Explains the Complexities of Re-Shoring Manufacturing to the U.S.

Rob Handfield, professor of operations and supply chain management, provides a realistic view on the Biden Administration's plan to redesign global supply chains to bring manufacturing back to the U.S. 

Jul 15, 2021

Christina Lewellen Explains the Risks Companies See in Tax Havens

Christina Lewellen, assistant professor of accounting, conducted a research study that compared companies incorporated in countries that are not tax havens and companies in the same country that incorporated in one of the 20 tax havens. 

Jul 15, 2021

Nathan Goldman on Sports Team Owners Utilizing Tax Write-Offs

Nathan Goldman, assistant professor of accounting, breaks down the temporary tax write-offs sport team owners are using, including Carolina Pathers owner, David Tepper. 

Jul 15, 2021

Stacy Wood on the Target Audience Missing for Vaccination

Stacy Wood, professor of marketing, explains how we are not utilizing the right experts while marketing to the group of consumers who are hesitant to get the COVID vaccine. 

Jul 15, 2021

Study Highlights How Resilience is Dynamic, Not a Static Character Trait

A new study finds that resilience is a dynamic process, rather than a fixed trait – and suggests this may have significant ramifications for the business world.