Marketing and Consumer Behavior

Jul 8, 2021

Podcast: Vaccine Apathy

This article was originally published on NC State News on July 8, 2021. We hear a lot about vaccine hesitancy, but there’s another reason why vaccination levels may not be quite…

Jun 4, 2021

Apathy’s Effect on COVID Vaccinations

After the initial boom of COVID vaccines made their way across the country, the rate of vaccinations has fallen. But is it hesitancy or apathy that is keeping people at bay? Learn from Stacy Wood's research published in the Journal of the American Medical Association.

May 26, 2021

Tom Byrnes featured on Zippia’s Future Of The Job Market Report

Tom Byrnes, senior lecturer in marketing, was recently featured on Zippia's Future Of The Job Market Report. Byrnes reported insights on how the pandemic has changed the job market for recent NC State graduates.

Jan 15, 2021

Rishika Rishka on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.

Jan 7, 2021

If You Build It, Will They Get Vaccinated? Experts Tap into Behavioral Research to Promote COVID-19 Vaccination in the U.S.

Stacy Wood, professor of marketing, explore how willing Americans are to be vaccinated to allow the nation to return to normalcy following the COVID pandemic.

Sep 21, 2020

‘Front of Package’ Nutrition Labels Improved Nutrition Quality

The adoption of nutrition data on “front of package” labels is associated with improved nutritional content of those foods and their competitors.

Sep 8, 2020

The Responsibility to Rebrand: Aunt Jemima’s Case Study

Michael Stanko, associate professor of marketing, dives in to the rebranding of Aunt Jemima and the responsibility of a brand to effect change.

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking.

May 22, 2020

Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z.

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity.