Dec 18, 2023
Dretsch, Poole College assistant profess of marketing, weighs in on the brand-boosting power of redesigned packaging.
Nov 17, 2023
The integration of AI into marketing departments has helped refine their decision-making and revolutionize the way businesses engage with their customers.
Sep 21, 2023
Rand gives his expert opinion on the benefits of general-purpose travel rewards cards versus airline credit cards.
Mar 20, 2023
Fangfei Guo's recent study analyzes how online retailers have to grapple with consumer demands for free shipping while balancing high shipping costs.
Jan 25, 2023
We sat down with Bill Rand to learn more about ChatGPT, its risks and what educators need to keep in mind going forward.
Oct 14, 2022
Heather Dretsch conducts research on consumer generations and explains how she believes that brands can tailor the narrative they’re building on social media by better understanding the Gen Z mindset and motivation.
Sep 22, 2022
Heather Dretsch explains how important for brands to understand the consumer psychology driving current social media behavior when planning a social media presence and content.
May 10, 2022
Bill Rand and Haroon Abbu dive into AI and how it's taught in the classroom.
May 9, 2022
The finding could inform how best to craft social media marketing campaigns.
Apr 25, 2022
Heather Dretsch recently collected data, and with analytical support, that explores what it means for local businesses building and managing Instagram feeds for their brands.