Marketing and Consumer Behavior

Jun 10, 2026

The Carolina Hurricanes: A Brand on the Rise

NC State marketing professor Michael Stanko analyzes the Carolina Hurricanes' remarkable brand turnaround and the lessons other businesses can take from it.

Thousands of fans wearing Carolina Hurricanes shirts and jerseys stand and cheer during a Stanley Cup Finals game.

Jun 8, 2026

The Hidden Risk After a Hometown Win: Why Carolina Hurricanes Fans Should Take a Beat Before Hitting the Road

Getting behind the wheel after a big win can be dangerous, Poole scholar Stacy Wood finds.

Feb 20, 2026

Ira Weiss Offers Airline Credit Cards Advice on WalletHub

The Poole College professor of strategic management provides insight for those looking to get an American Airlines credit card.

photograph looks down on a department store displays of luxury goods

May 30, 2025

Study Finds Opening ‘Off-Price’ Stores Increases Online Shopping for High-End Retailers

When high-end retailers open “off-price” stores, which sell less expensive merchandise, it reduces customer spending at their flagship stores – but increases spending at their online stores.

May 1, 2025

Stacy Wood Explores Subscription Models in Medicine

A paper recently published by Health Management, Policy and Innovation (HMPI) highlights a study conducted by Stacy Wood, Langdon Distinguished University Professor of Marketing.

Apr 3, 2025

Heather Dretsch Discusses Generation Beta’s Future Impact

Poole professor Heather Dretsch discusses the growing interest in generational research and why businesses must adapt to shifting consumer behaviors.

A blue Amazon truck drives on a city street.

Dec 9, 2024

The Upside of Shipping Slowdowns

Donations are more effective than discounts in getting consumers to choose slower shipping, new Poole research finds.

Nov 15, 2024

Rob Handfield Weighs In On Best Credit Cards For Purchase Protection

Poole professor Rob Handfield discusses purchase protection plans' profitability and impact on consumer behavior.

Oct 9, 2024

Heather Dretsch Explains Gen Alpha’s Impact

Poole professor Heather Dretsch discusses Generation Alpha's emerging influence and the growing interest in understanding their unique approach to the world.

Oct 7, 2024

Stefanie Robinson Finds Charitable Incentives Drive Acceptance of Slower Delivery

A new study by Poole professor Stefanie Robinson reveals that consumers are more likely to accept slower delivery times if retailers pledge to donate to a charitable cause.