Marketing and Consumer Behavior

Sep 21, 2020

‘Front of Package’ Nutrition Labels Improved Nutrition Quality

The adoption of nutrition data on “front of package” labels is associated with improved nutritional content of those foods and their competitors.

Sep 8, 2020

The Responsibility to Rebrand: Aunt Jemima’s Case Study

Michael Stanko, associate professor of marketing, dives in to the rebranding of Aunt Jemima and the responsibility of a brand to effect change.

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking.

May 22, 2020

Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z.

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity.

Apr 14, 2020

COVID-19 and Luxury Social Media

Kristie McGowan, director of Poole College of Management’s global and luxury management program, shares how luxury companies must now carefully engage with customers on social media amidst a global health and economic crisis.

Apr 14, 2020

Open Source or Closed? For (Some) Tech, It Really Doesn’t Matter

Does open-source tech spread through the marketplace faster? (Nope.)

Apr 3, 2020

Stacy Wood Discusses Consumer Anxiety on The State of Things

Stacy Wood, Langon Distinguished University professor of marketing, was featured on WUNC's The State of Things to talk about shopper anxiety during the coronavirus crisis.

Apr 2, 2020

“Save Me a Roll”… Understanding Consumer Purchasing Behaviors in the Midst of COVID-19

Stefanie Robinson, associate professor of marketing, discusses how scarcity can drive consumer behavior in the midst of a crisis.

Apr 1, 2020

Marketing Tips for Staying Connected in a Socially Distanced World

With stay-at-home orders issued across the country, business owners have to get creative with ways to engage with their customers.