Rishika Rishka on Leveraging Technologies to Create a Unique Customer Experience

Marketing and Consumer Behavior

Jan 15, 2021

Rishika Rishka on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.

Jan 7, 2021

If You Build It, Will They Get Vaccinated? Experts Tap into Behavioral Research to Promote COVID-19 Vaccination in the U.S.

Stacy Wood, professor of marketing, explore how willing Americans are to be vaccinated to allow the nation to return to normalcy following the COVID pandemic.

Sep 21, 2020

‘Front of Package’ Nutrition Labels Improved Nutrition Quality

The adoption of nutrition data on “front of package” labels is associated with improved nutritional content of those foods and their competitors.

Sep 8, 2020

The Responsibility to Rebrand: Aunt Jemima’s Case Study

Michael Stanko, associate professor of marketing, dives in to the rebranding of Aunt Jemima and the responsibility of a brand to effect change.

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking.

May 22, 2020

Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z.

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity.

Apr 14, 2020

COVID-19 and Luxury Social Media

Kristie McGowan, director of Poole College of Management’s global and luxury management program, shares how luxury companies must now carefully engage with customers on social media amidst a global health and economic crisis.

Apr 14, 2020

Open Source or Closed? For (Some) Tech, It Really Doesn’t Matter

Does open-source tech spread through the marketplace faster? (Nope.)

Apr 3, 2020

Stacy Wood Discusses Consumer Anxiety on The State of Things

Stacy Wood, Langon Distinguished University professor of marketing, was featured on WUNC's The State of Things to talk about shopper anxiety during the coronavirus crisis.