Marketing and Consumer Behavior

Sep 22, 2022

What Gen Z and Millennials Want on Instagram vs. TikTok

Heather Dretsch explains how important for brands to understand the consumer psychology driving current social media behavior when planning a social media presence and content.

May 10, 2022

Poole Podcast Season 2, Episode 4: How AI is Driving Data Decisions in Business, with Haroon Abbu and Bill Rand

Bill Rand and Haroon Abbu dive into AI and how it's taught in the classroom.

May 9, 2022

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

The finding could inform how best to craft social media marketing campaigns.

Apr 25, 2022

Current Insights for Local Brands Who Use Instagram

Heather Dretsch recently collected data, and with analytical support, that explores what it means for local businesses building and managing Instagram feeds for their brands.

Apr 1, 2022

Protecting Brand Reputation in the Digital Age

How, in this volatile environment of social media, cancel culture and demanding customers, can brands and businesses protect their reputation?

the image contains three photographs: on the left is a sliced avocado; in the center is a collection of clothing in a store; on the right is a well-organized collection of tableware

Jan 19, 2022

Study IDs Visual Characteristics That Make People ‘Like’ Images on Instagram

The visual complexity of images has a significant effect on whether viewers engage with a social media post.

Nov 17, 2021

GC3 Report Shows Significant Rise in Green Chemistry-Marketed Product Sales

The Green Chemistry & Commerce Council (GC3), in partnership with NYU Stern Center for Sustainable Business, North Carolina State University, the Dynamic Sustainability Lab at Syracuse University and Duke University, has released a new report documenting significant growth in green chemistry marketed products, both sales and consumer demand.

Nov 17, 2021

Bill Rand on the Consumer Influence on Social Media

Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices.

Oct 27, 2021

Poole Professor’s Research Shows How COVID-19 Vaccine Marketing Strategies Must Change for Global Success

Almost 100 professors from across the globe put in time to assess the suitability and adaptability of 12 different vaccination promotion strategies.

Oct 6, 2021

Researchers Explore Strategic Licensing and the Impact of Reward Programs on Long-Term Consumption

The study of health and nutrition decisions serves as a continuation of Rishika Rishikas’s research in consumer decision-making – and bridges the gaps in existing research about self-licensing and food choices.