With the start of a new year on Jan. 1, 2025, comes the emergence of a new generation. 2025 marks the end of Generation Alpha and the start of Generation Beta, a cohort that will include all individuals born between 2025 and 2039.
Speaking with Good Morning America, Heather Dretsch, Poole professor of marketing, pointed to a surge in interest around generational research as companies race to understand how different generations interact with brands and the world.
“It’s become critical for businesses to adapt to these shifting consumer behaviors,” she emphasized, underscoring the need for brands to stay ahead of generational trends.
Read more from Good Morning America.
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