Generation Alpha, the youngest generation, born between 2010 and 2024, is quickly emerging as an influential demographic and is poised to shape society like never before. To learn more about Gen Alpha, Good Morning America spoke to Heather Dretsch, a Poole professor of marketing.
Dretsch noted it is important to discuss Gen Alpha “for all of us to understand how we interact with one another.” She said there has been a surge in interest on the topic recently, as companies begin trying to “understand how these different generations of consumers approach and interact with the world so differently.”
Read more from Good Morning America and ABC News.
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