In the News

Sep 2, 2021

Rob Handfield Predicts Continued Supply Chain Problems After Hurricane Ida

Rob Handfield, professor of operations and supply chain management, explains how the destruction of Hurricane Ida in the Gulf Coast will impact already struggling supply chains.

Aug 27, 2021

Sebastian Heese Breaks Down Social Media Backlash of Supply Chain Issues

Sebastian Heese, professor of supply chain management, recently released a study of over 2 billion tweets that found companies that face backlash on social media over supply chain issues often see a drop in stock prices.

Aug 27, 2021

Rob Handfield Explains Why Car Shortage May Continue for Years

Rob Handfield, professor of operations and supply chain management, breaks down why dealerships across the country are seeing their normal 200-car supply be reduced to merely 20.

Aug 19, 2021

Stacy Wood on Vaccine Misinformation in Black and Hispanic Communities

Stacy Wood, professor of marketing, noted that who people hear vaccine information from is just as important as the messaging itself.

Aug 12, 2021

Heather Dretsch Breaks Down How to Market to Gen Alpha

Heather Dretsch, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025.

Aug 5, 2021

Barry Goodwin Sees Potential Problems for Small Hog Farmers in California

Barry Goodwin, professor of economics, argues that the new California ballot initiative that will protect farm animals against cruel living conditions will not only drive up egg and bacon prices but cause delays in production.

Jul 29, 2021

Stacy Wood Warns Businesses About Taking Anti-Vaccine Stance

Stacy Wood, professor of marketing, advised businesses to be wary of taking a public anti-vaccine stance as they risk alienating patrons on both sides of the argument.

Jul 29, 2021

Stacy Wood: ‘There is No One-Size-Fits-All Incentive’

Stacy Wood, professor of marketing, believes that vaccine incentives have been more successful than originally thought.

Jul 22, 2021

Sebastian Heese Assesses the Financial Impact of Supply Chain Glitches on Social Media

Sebastian Heese, professor of supply chain management, analyzed whether or not social media reaction to supply chain glitches, like an overbooked flight, can affect a company's financial performance.

Jul 21, 2021

Stacy Wood Describes Hesitancy as ‘Mindful and Cognitive’ When Assessing Vaccination

Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history.