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Net Gains

Net Gains

Poole experts dig into the business behind the Carolina Hurricanes' Stanley Cup Finals run.

Carolina Hurricanes defenseman K'Andre Miller skates behind the night. To his right, back turned to camera, goalie Frederik Andersen awaits the start of Game 2 of the 2026 Stanley Cup Finals.

Marketing and Consumer Behavior

The Carolina Hurricanes: A Brand on the Rise

NC State marketing professor Michael Stanko analyzes the Carolina Hurricanes’ remarkable brand turnaround and the lessons other businesses can take from it.
Thousands of fans wearing Carolina Hurricanes shirts and jerseys stand and cheer during a Stanley Cup Finals game.

Marketing and Consumer Behavior

The Hidden Risk After a Hometown Win: Why Carolina Hurricanes Fans Should Take a Beat Before Hitting the Road

Getting behind the wheel after a big win can be dangerous, Poole scholar Stacy Wood finds.
Aerial photo showing hockey players on the ice during Game 2 of the 2026 Stanley Cup Final between the Carolina Hurricanes and Vegas Golden Knights. (Photo by Josh Lavallee/Carolina Hurricanes)

Accounting

More Play, Lower State Taxes: The Jock Tax Math Behind the Carolina Hurricanes’ Stanley Cup Run

Poole College experts Carly Burd and Nathan Goldman examine a little-known income tax rule that shows why the location of playoff games can matter just as much as the number played.