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Heather Dretsch Provides Insight on the Power of Product Rebranding

marketing and consumer behavior

photograph looks down on a department store displays of luxury goods

May 30, 2025

Study Finds Opening ‘Off-Price’ Stores Increases Online Shopping for High-End Retailers

When high-end retailers open “off-price” stores, which sell less expensive merchandise, it reduces customer spending at their flagship stores – but increases spending at their online stores.

May 1, 2025

Stacy Wood Explores Subscription Models in Medicine

A paper recently published by Health Management, Policy and Innovation (HMPI) highlights a study conducted by Stacy Wood, Langdon Distinguished University Professor of Marketing.

Apr 3, 2025

Heather Dretsch Discusses Generation Beta’s Future Impact

Poole professor Heather Dretsch discusses the growing interest in generational research and why businesses must adapt to shifting consumer behaviors.
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Nov 15, 2024

Rob Handfield Weighs In On Best Credit Cards For Purchase Protection

Poole professor Rob Handfield discusses purchase protection plans' profitability and impact on consumer behavior.

Oct 9, 2024

Heather Dretsch Explains Gen Alpha’s Impact

Poole professor Heather Dretsch discusses Generation Alpha's emerging influence and the growing interest in understanding their unique approach to the world.
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Oct 7, 2024

Stefanie Robinson Finds Charitable Incentives Drive Acceptance of Slower Delivery

A new study by Poole professor Stefanie Robinson reveals that consumers are more likely to accept slower delivery times if retailers pledge to donate to a charitable cause.

Sep 24, 2024

Stacy Wood Analyzes Ways to Ease Physician Workload While Improving Patient Care

Stacy Wood's research introduces a digitally enabled care (DEC) framework to reduce physician workload and improve patient care. The study shows how technology and consumer-behavior theory can enhance care accessibility and efficiency without adding to physicians' responsibilities.

Aug 1, 2024

Poole Professors Reveal Health Risks of Daylight Saving Time

Poole professors delve into the adverse health impacts of daylight saving time, and how the time change disrupts routines, leading to poorer dietary choices and decreased physical activity.
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Dec 18, 2023

Heather Dretsch Provides Insight on the Power of Product Rebranding

Dretsch, Poole College assistant profess of marketing, weighs in on the brand-boosting power of redesigned packaging.