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Is Hosting the Olympic Games Worth It?

Paris

Aug 8, 2024

How Brands are ‘Winning’ Olympic Gold

Companies pour billions of marketing dollars into the Olympic Games. Poole College expert Tom Byrnes explores their investments and what they expect in return.
A photo of the Eiffel Tower in Paris with the Olympic rings added.

Jul 24, 2024

Is Hosting the Olympic Games Worth It?

For Paris and other cities, hosting the Olympic Games is a multibillion-dollar investment. Poole College economist Steven Allen explores the Games' economic impact.