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Heather Dretsch Shares the Right Way to Engage with Consumers on Social Media

social media

Jun 19, 2024

Major IT Conference Features Poole Social Media Research

Poole College professor Sherry L. Fowler recently shared research on the dangers of social media for minors at the 2024 European Conference on Information Systems.
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Jul 1, 2022

Heather Dretsch Shares the Right Way to Engage with Consumers on Social Media

Heather Dretsch's, assistant professor of marketing, new study shows Instagram as the most preferred platform and brand secrecy as the most valuable technique to consumers.