In a blog for the American Marketing Association, Poole professors Rishika Rishika and Ramkumar Janakiraman delve into the adverse health impacts of daylight saving time. They’ve found that the time change disrupts routines, leading to poorer dietary choices and decreased physical activity.
“While sleep scientists call for year-round standard time because it best aligns with humans’ circadian rhythms, many retailers and outdoor industries support permanent daylight saving time, arguing that longer sunlight in the evenings supports their business,” they wrote. “It is thus crucial to further illuminate the consequences of the current policy to better inform policy makers, managers, and consumers.”
Read more from the American Marketing Association.
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