Rishika Rishika’s research focuses on econometric modeling of consumer and firm decision-making. Her main research interests lie in the area of social media analytics, multi-channel retailing, online communities and marketing and public policy. Her research has been published in top-tier journals such as Management Science, Journal of Marketing and Information Systems Research.
Prior to joining NC State, Rishika was on the faculty at the Mays Business School, Texas A&M University and at the Moore School of Business, University of South Carolina. Rishika received her doctorate degree in marketing at the University of California, Irvine.
Ph.D. Business Administration (Marketing) University of California, Irvine 2008
M.A. Economics Delhi School of Economics (Delhi, India) 1999
B.A. (Honors) Economics Shri Ram College of Commerce (Delhi, India) 1997
Area(s) of Expertise
Social Media/Digital Media Analytics, Multichannel Retailing, Food Marketing