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Rishika Rishka on Leveraging Technologies to Create a Unique Customer Experience

Rishika Play Video

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.

“A huge challenge for managers in today’s digitally connected world is that customers connect with firms through many different touchpoints such as in-store channels, website channels, mobile technologies and social media,” said Rishika.