Marketing Certificate

Learn the skills to develop, execute and measure successful marketing strategies.

Master the Art and Science of Modern Marketing

The NC State Marketing Certificate equips students with the essential skills to succeed in the fast-paced, ever-evolving world of marketing. Through a curriculum focused on business opportunities, product development, and customer relationship management, students learn to build and maintain marketing strategies that drive success in any industry.

This certificate program is best for: early- or mid-career professionals seeking to enhance their marketing expertise and leverage marketing techniques to identify, create and measure business opportunities.

Stackable

This certificate is stackable and can be applied to Poole College master’s degree business programs.

Admissions and Tuition

12 Credit Hours

Must complete within 4 years.

Open Enrollment

Open to non-degree seeking students, Jenkins students and NC State graduate students.

Hybrid Delivery

Online and in-person courses offered.

What Makes this Program Unique?

Industry-Relevant Curriculum: Focus on both foundational and advanced marketing topics—including marketing strategy, consumer behavior and digital marketing—to be equipped with the skills needed in today’s dynamic market.
Focus on Data-Driven Decision-Making: Learn to leverage data to inform marketing strategies and drive measurable business outcomes through research-oriented courses like Marketing Analytics and CRM Analytics,
Flexible and Stackable: Stack with other courses and certificates to customize your master’s business degree and tailor your education to fit your professional goals.

Marketing Innovation Spotlight

Stacy Wood, Langdon Distinguished University Professor of Marketing, explores how technology can ease physician workload and improve patient care through a Digitally Enabled Care (DEC) framework.

By applying consumer-behavior theory and emerging technology, Wood’s research demonstrates how well-designed digital systems can enhance patient care while reducing physician overload.

Discover how innovative marketing insights can create impactful solutions in healthcare and beyond.

digital healthcare photo — Passenger airplane flying at flight level high in the sky above the clouds and blue sky. View directly in front, exactly.

Curriculum

To earn the NC State Marketing Certificate, students need to complete 12 credit hours as outlined in the Plan Requirements below.

Once admitted to the program, students must complete the MBA 560 prerequisite before enrolling in any other certification course.

Plan Requirements

Course List
Code	Title	Hours
Required Courses		5
MBA 560	Marketing Management and Strategy
MBA 561	Consumer Behavior
Research Elective		3
Select one of the following:
MBA 562	Research Methods In Marketing
MBA 565	Marketing Analytics
MBA 566	Digital Marketing
Additional Marketing Elective		4
Select four hours of courses from the following:
MBA 536	Experience Innovation and Strategic Design
MBA 555	Product Design and Development
MBA 562	Research Methods In Marketing ¹
MBA 563	Product and Brand Management
MBA 565	Marketing Analytics ¹
MBA 566	Digital Marketing ¹
MBA 590	Special Topics In Business Management (Marketing)
Total Hours		12

¹: If not taken as the research-oriented course

Qualifications

Grade Requirement: A grade of B- or better (3.0 GPA) must be maintained for certificate courses
Program Rules: No transfer credits or course substitutions. All coursework must be completed within four years.
Open Enrollment: Open to non-degree-seeking professionals and current NC State graduate students.

Admissions and Tuition

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