Marketing Certificate
Learn the skills to develop, execute and measure successful marketing strategies.
Master the Art and Science of Modern Marketing
The NC State Marketing Certificate equips students with the essential skills to succeed in the fast-paced, ever-evolving world of marketing. Through a curriculum focused on business opportunities, product development, and customer relationship management, students learn to build and maintain marketing strategies that drive success in any industry.
This certificate program is best for: early- or mid-career professionals seeking to enhance their marketing expertise and leverage marketing techniques to identify, create and measure business opportunities.
12 Credit Hours
Typically completed in less than 2 years. Must complete within 4 years.
Open Enrollment
Open to all non-degree-seeking students and NC State graduate students.
Online Delivery*
Available fully online. *Select in-person options available for Jenkins graduate students.
Stackable
Can be applied to Poole College’s master’s degree business programs.
What Makes this Program Unique?
- Industry-Relevant Curriculum: Focus on both foundational and advanced marketing topics—including marketing strategy, consumer behavior and digital marketing—to be equipped with the skills needed in today’s dynamic market.
- Focus on Data-Driven Decision-Making: Learn to leverage data to inform marketing strategies and drive measurable business outcomes through research-oriented courses like Marketing Analytics and CRM Analytics,
- Flexible and Stackable: Stack with other courses and certificates to customize your master’s business degree and tailor your education to fit your professional goals.
Marketing Innovation Spotlight
Curriculum
To earn the NC State Marketing Certificate, students need to complete 12 credit hours* as outlined in the Plan Requirements below. Once admitted to the program, students must complete the MBA 560 prerequisite before enrolling in any other certification course.
*One credit hour represents approximately one hour of direct faculty instruction (delivered in person or online) and at least two hours of additional student work per week.
IMPORTANT: The courses below provide an overview of the program’s breadth, but specific program requirements can change. As this publicly-available list is updated a limited number of times annually, current students should contact their academic advisor for the most up-to-date course information.
Plan Requirements
| Code | Title | Hours |
|---|---|---|
| Required Courses | 5 | |
MKT 510 | Marketing Management and Strategy | |
MKT 521 | Consumer Behavior | |
| Research Elective | 3 | |
| Select one of the following: | ||
MKT 551 | Research Methods In Marketing | |
MKT 552 | Marketing Analytics | |
MKT 541 | Digital Marketing | |
| Additional Marketing Elective | 4 | |
| Select four hours of courses from the following: | ||
MKT 562 | Experience Innovation and Strategic Design | |
MKT 569 | Product Design and Development | |
MKT 551 | Research Methods In Marketing | |
MKT 561 | Product and Brand Management | |
MKT 552 | Marketing Analytics | |
MKT 541 | Digital Marketing | |
MKT 590 | Special Topics In Marketing | |
| Total Hours | 12 | |
- 1
If not taken as the research-oriented course
Student Resources
Students earning graduate certificates have access to many of the same resources as students in our degree programs, including:
- Wolfpack One Card: The Wolfpack One Card (student ID) provides access to student resources, including the university library. For more information, visit Wolfpack One Card Services.
- Campus Resources: Certificate-only students have access to resources such as the Writing Center, wellness programs and entrepreneurship support.
Meet the Program Director
