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Net Gains
Thousands of fans wearing Carolina Hurricanes shirts and jerseys stand and cheer during a Stanley Cup Finals game.

Net Gains

What the Carolina Hurricanes' run means for the team's brand, the players' taxes and the fans' driving.

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the SpaceX logo on the side of a building

Accounting

What the SpaceX IPO Means for Taxes 

Poole College accounting professors Carly Burd and Christina Lewellen examine the tax implications of SpaceX’s IPO for employees and Elon Musk.
Carolina Hurricanes defenseman K'Andre Miller skates behind the night. To his right, back turned to camera, goalie Frederik Andersen awaits the start of Game 2 of the 2026 Stanley Cup Finals.

Marketing and Consumer Behavior

The Carolina Hurricanes: A Brand on the Rise

NC State marketing professor Michael Stanko analyzes the Carolina Hurricanes’ remarkable brand turnaround and the lessons other businesses can take from it.
a rocket launching next to a SpaceX facility

Finance

SpaceX’s IPO: A Small Slice, a Giant Valuation and a New Playbook for Public Markets

SpaceX’s June 12 public offering will be the largest IPO ever. But the bigger story is how a limited share sale, insider liquidity and fast-track index rules may reshape how investors think about the next wave of mega-cap listings.
Thousands of fans wearing Carolina Hurricanes shirts and jerseys stand and cheer during a Stanley Cup Finals game.

Marketing and Consumer Behavior

The Hidden Risk After a Hometown Win: Why Carolina Hurricanes Fans Should Take a Beat Before Hitting the Road

Getting behind the wheel after a big win can be dangerous, Poole scholar Stacy Wood finds.
Aerial photo showing hockey players on the ice during Game 2 of the 2026 Stanley Cup Final between the Carolina Hurricanes and Vegas Golden Knights. (Photo by Josh Lavallee/Carolina Hurricanes)

Accounting

More Play, Lower State Taxes: The Jock Tax Math Behind the Carolina Hurricanes’ Stanley Cup Run

Poole College experts Carly Burd and Nathan Goldman examine a little-known income tax rule that shows why the location of playoff games can matter just as much as the number played.
photo looks out across a vast pile of shipping containers at the surrounding ocean

International Economics

Economists Solve a Mystery Involving International Trade and Competition From China

Economists found what seemed like an international trade paradox. Then they figured out what was causing it.

A Prediction Market Primer

Prediction markets offer new ways to predict (and profit from) a wide range of events. Poole experts unpack how they work, how they’re taxed and why they pose challenges for regulators.

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Research From Poole

“Our scholarship should understand and operate at the speed at which businesses and individuals are operating.”

Jon Carr

Jenkins Distinguished Professor of Entrepreneurship
Investigating Practical Implications

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Risk meets reality: A ptl series

A hand reaches out toward a screen, its index finger touching an icon shaped like a lock. Other digital icons are projected onto the screen.

Managing Cyber Risk

Software is part of every sector. That makes cybersecurity a strategic necessity.

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Weathering Extreme Events

As intense storms and droughts increase, businesses need to shift their strategies.

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Illustration of a spiky red virus molecule traveling along jagged plot line. To the right of the molecule (which is about 2/3 of the way across), the plot line is red. To the left, it's green.

Outsmarting Viral Outbreaks

Human, plant and animal pathogens are becoming more common and less predictable.

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In the News

It takes clear thinking to navigate a complex world. That's why media outlets turn to Poole scholars for expert analysis of issues and events.

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