A paper recently published by Health Management, Policy and Innovation (HMPI) highlights a study conducted by Stacy Wood, Langdon Distinguished University Professor of Marketing in the Poole College of Management. The study examines how subscription-based models—commonly used in entertainment and consumer services—can be adapted for healthcare and medicine to improve access, affordability, and treatment adherence.
It explores different implementations, such as government-pharma agreements and direct-to-consumer health plans, while evaluating their potential benefits and challenges. The study aims to understand whether this model can create more sustainable and equitable healthcare delivery systems.
Read more from Health Management, Policy and Innovation (HMPI).
- Categories:
- Series:
