All Posts

May 12, 2022

Mike Stanko Describes the Benefits of Relational and Intellectual Posts for Loyalty Program Members

Mike Stanko, associate professor of marketing, found in a recent study that social media messages that reach loyalty program members best differ from other customers.

May 10, 2022

Poole Podcast Season 2, Episode 4: How AI is Driving Data Decisions in Business, with Haroon Abbu and Bill Rand

Bill Rand and Haroon Abbu dive into AI and how it's taught in the classroom.

May 9, 2022

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

The finding could inform how best to craft social media marketing campaigns.

May 9, 2022

Tim Kraft Discusses the Impact of Rising Diesel Prices

Tim Kraft, associate professor of operations and supply chain management, explains how rising diesel fuel prices are drastically impacting truck drivers, consumers, and small business owners.

May 6, 2022

Christina Lewellen on Corporate Transparency in Tax Havens

Christina Lewellen, assistant professor of accounting, recently authored a paper on a study from NC State which found that companies incorporated in tax havens are more transparent than those in countries that are not tax havens.

May 6, 2022

Rob Handfield on Building Manufacturing Plans to Solve Supply Chain Issues

Rob Handfield, professor of operations and supply chain management, explains the background behind the delay in the U.S. regaining control of manufacturing by building new plants.

May 6, 2022

Jeff Pollack Offers Tips on Location for Aspiring Entrepreneurs

Jeff Pollack, professor of entrepreneurship, explains the advantages and disadvantages of starting a business in a big city when offering advice to up-and-coming entrepreneurs.

May 3, 2022

‘Tax Haven’ Companies May Be Less Risky Than Investors Think

Many of these companies are actually more transparent than their counterparts in countries that are not tax havens.

Apr 28, 2022

The Happiest Place on Earth? A Look Inside Disney’s Tax and Non-Tax Battle with the State of Florida

Poole College accounting professors Nathan Goldman and Christina Lewellen take a closer look at the recent feud between the state of Florida and Disney.

Apr 25, 2022

Current Insights for Local Brands Who Use Instagram

Heather Dretsch recently collected data, and with analytical support, that explores what it means for local businesses building and managing Instagram feeds for their brands.