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Mike Stanko Describes the Benefits of Relational and Intellectual Posts for Loyalty Program Members

Mike Stanko, associate professor of marketing, found in a recent study that social media messages that reach loyalty program members best differ from other customers.

“Loyalty programs and social media are both important tools in contemporary marketing, but there’s very little research into how these two marketing tools interact with each other,” said Stanko.

Read more on WRAL TechWire.