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Poole College of Management

Think and Do The Extraordinary
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Think and Do The Extraordinary
Support the College

Michael Stanko

Assoc Professor

Marketing, Graduate Faculty

Nelson Hall 2331



Ph.D., Marketing, Michigan State University (2008)


View CV

Department and Affiliations

Department of Business Management

Research Publications

  • Toward a Theory of Remixing in Online Innovation Communities” forthcoming at Information Systems Research (M. Stanko).
  • How Crowdfunding Influences Innovation” MIT Sloan Management Review, 2016, 57(3):15-17 (M. Stanko, D. Henard).
  • It Won’t Fit!  For Innovative Products, Sometimes that’s for the Best” Journal of Product Innovation Management, 2015, 32(1):122-137 (M. Stanko, F. Castillo, N. Harmancioglu).
  • Demand-Side Inertia Factors and their Benefits for Innovativeness” Journal of the Academy of Marketing Science, 2013, 41(6):649-668 (M. Stanko, J. Bohlmann, F. Castillo).
  • Industry Growth and the Knowledge Spillover Regime: Does Outsourcing Harm Innovativeness but Help Profit?” Journal of Business Research, 2013, 66(10): 2007-2016 (M.Stanko, X. Olleros).