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Poole College of Management

Think and Do The Extraordinary
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Think and Do The Extraordinary
Support the College

Michael Stanko

Assoc Professor

Marketing, Graduate Faculty

Nelson Hall 2331

919-515-0372

Education

Ph.D., Marketing, Michigan State University (2008)

CV

View CV

Department and Affiliations

Department of Business Management

Research Publications

  • Toward a Theory of Remixing in Online Innovation Communities” forthcoming at Information Systems Research (M. Stanko).
  • How Crowdfunding Influences Innovation” MIT Sloan Management Review, 2016, 57(3):15-17 (M. Stanko, D. Henard).
  • It Won’t Fit!  For Innovative Products, Sometimes that’s for the Best” Journal of Product Innovation Management, 2015, 32(1):122-137 (M. Stanko, F. Castillo, N. Harmancioglu).
  • Demand-Side Inertia Factors and their Benefits for Innovativeness” Journal of the Academy of Marketing Science, 2013, 41(6):649-668 (M. Stanko, J. Bohlmann, F. Castillo).
  • Industry Growth and the Knowledge Spillover Regime: Does Outsourcing Harm Innovativeness but Help Profit?” Journal of Business Research, 2013, 66(10): 2007-2016 (M.Stanko, X. Olleros).

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