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The Metaverse, Web 3 and the Future of Marketing

Staff

a young woman works on a computer while an older woman looks over her shoulder

Apr 8, 2024

Senior Staff Give More Constructive Feedback When They Think They’ll Work With You Again

The findings are relevant to any company where on-the-job training is important for developing a skilled workforce.
a factory is shown in silhouette against a sunrise

Mar 28, 2024

Smart Utility Meters Drive Down Manufacturing Costs – If Managers Use Them

A new study finds the willingness of managers to use smart utility meters is a key driver in reducing energy consumption and related costs.
person in a black coat has their fingers crossed behind their back.

Mar 18, 2024

New Technique Helps AI Tell When Humans Are Lying

The technique was developed for use in contexts when humans have an economic incentive to lie, such as applying for a mortgage.
photo shows a notebook, calculator and pen lying on a white surface

Dec 13, 2023

How Companies Worked Around a Law Aimed at Keeping U.S. Tax Dollars from Going Overseas

Legislation aimed at preventing large companies from avoiding U.S. taxes by shuttling money to foreign subsidiaries hasn’t worked as well as anticipated. Now we know why.
photo shows a table with two laptops. two people are going over paperwork between the laptops.

Nov 28, 2023

New Audit Rules Had Little Effect on Companies

A recent study finds new financial auditing regulations did have an effect – but it was a small one.
image shows a stack of newspapers. One of the newspapers is sticking out. It is from the World Business section.

Sep 18, 2023

Accounting Transparency Effort Tied to Decreased Funding for Innovation

Regulations aimed at improving the transparency of corporate accounting practices appear to have unintended consequences.
three signs are attached to a chain link fence. The signs read: "Don't Give Up", "You Are Not Alone", and "You Matter".

Sep 11, 2023

Study Sheds Light on Increased Reports of Suicidal Behavior in Teens

Some of the increase appears to be due to changes in how health professionals screen for and report on suicidal thoughts.
two adult Ukrainian refugees stand by a roadside. One of them is holding a child. The road signs tell you that the scene is inside the European Union.

Jun 12, 2023

Ukraine Refugees Could Boost Europe’s GDP

The influx of Ukrainian refugees across Europe will improve long-term GDP for European countries that invest in infrastructure and other capital improvements.
tax documents scattered across desk top

Jan 9, 2023

When Taxes Go Up, Execs Increase Profits from Insider Trading

The increase in insider trading puts companies at risk, even when the trades are legal.
metaverse web 3 marketing

Nov 18, 2022

The Metaverse, Web 3 and the Future of Marketing

Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps companies can take to prepare for the next evolution of the internet.