Author: Shannon Morrison

Jul 17, 2020

Lisa Chang Gives Entrepreneurs Expert Advice on Nailing a Virtual Pitch

Poole College's Lisa Chang weighs in on how entrepreneurs can achieve success before, during and after a virtual pitch. 

Jun 1, 2020

In an Economy Ravaged By COVID-19, B Corps Open a Door for Change

Jessica Yinka Thomas, director of the Business Sustainability Collaborative (BSC) and president of B Academics, explains how B Corps are better positioned to withstand economic downturns. 

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking. 

May 22, 2020

Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z. 

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity. 

May 20, 2020

There’s an ‘I’ in Team: Why 3D Team Leadership is Necessary in Uncertain Times

Brad Kirkman, General (Ret.) H. Hugh Shelton distinguished professor of leadership and department head of the department of management, innovation and entrepreneurship, provides must-have tips for leaders during complex and uncertain times. 

Apr 24, 2020

Additional Funding Provided for Small Business and Non-Profit Loans Under the Paycheck Protection Program

Poole College of Management’s Bonnie Hancock, professor of practice and executive director of the enterprise risk management initiative, gives an update regarding the popular Paycheck Protection Program (PPP). 

Apr 15, 2020

The 1, 2, 3s of Implementing Strategic Initiatives

Chris Hitch, adjunct lecturer in management, innovation and entrepreneurship at Poole College of Management, explains a three-step process businesses should consider. 

Apr 15, 2020

Realigning Resources to Help Your Business Survive COVID-19

According to Chris Hitch, adjunct lecturer in management, innovation and entrepreneurship at Poole College of Management, business leaders need to examine their resources and make adjustments in order to come out strong on the other side of COVID-19. 

Apr 15, 2020

AI and Health Disparities in the Age of COVID-19

Fay Cobb Payton, Ph.D., University Faculty Scholar and professor of information technology and analytics at Poole College of Management, explains the potential health disparities in patient diagnosis and care that result from algorithmic bias.