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Bruce Branson Defines Corporate Responsibility as ‘Just Good Business’

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Bruce Branson, professor of accounting, shares that businesses are rewarded for promoting authenticity and accountability through implementing and achieving environmental, social and corporate governance goals.

“For many organizations it has become increasingly apparent that time spent on exploring how to become a more sustainable and socially responsible enterprise is just good business,” said Branson. “In return for this transparency and effort, businesses are rewarded with increased sales of their products and services and a more stable and invested workforce.”

Read this article and the entire 52 Shades of Success series in the Triangle Business Journal.