Heather Dretsch, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025.
“There’s a subset of young, millennial moms who are invested in buying the best products they can afford for their kids,” said Dretsch. “As a result, the next generation of kids are going to have very similar tastes to that of their millennial parents when it comes to brands, unlike Gen Z.”
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