Skip to main content
In the News

Heather Dretsch on Branding for Generation Alpha


Heather Dretsch, assistant professor of marketing, predicts that Generation Alpha, the generation of children born between 2011 and 2025, will inherit similar consumer behaviors to their Millennial parents, who pay attention to the quality and sustainability of the products they buy for their children.

“As health-conscious caretakers, Millennial parents seek out a lot of information about the products they buy and expose their kids to,” said Dretsch.

Read the full article on Forbes. Check out the article “Meet the Mini Millennials: Generation Alpha” to learn more about Generation Alpha.