Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Despite the economic impact of COVID-19, consumers all over the globe are working hard to find a silver lining. Stacy Wood, Poole College’s Langdon Distinguished University Professor of marketing, and co-author Cait Lamberton, marketing professor at the Wharton School, recently discussed why times of crisis present opportunities for exploration and risk taking. 

According to Wood and Lamberton, the coronavirus pandemic “has motivated individuals to craft and follow through on big ideas that spur innovation”. In result, we see people rewiring old habits, embracing new ones, thinking outside the box, and asking themselves, “Why not?”.

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