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Target Price Cut Eases the Pinch on Consumers

Poole College economist Steven Allen analyzes the retailer’s move for WRAL-TV.


On May 20, Target joined several other major retailers in announcing price drops on thousands of everyday items. That move, economics professor Steven Allen told WRAL-TV, may be a response to long-building consumer frustration.

“You may now be seeing some executives going, ‘Maybe we pushed the envelope too far on price increases and now we need to cut back,’” Allen said.