May 22, 2024
Moving the clocks forward can set health habits back, according to Poole College research featured in Newsweek.
May 21, 2024
How did Red Lobster's popular endless shrimp promotion help bankrupt the company? Poole College professor Michael Stanko explains.
Mar 27, 2024
The Poole College assistant professor of marketing — and resident Gen Alpha expert — explains what makes Gen Alpha who they are and how marketers can build relationships with them.
Dec 18, 2023
Dretsch, Poole College assistant profess of marketing, weighs in on the brand-boosting power of redesigned packaging.
Nov 17, 2023
The integration of AI into marketing departments has helped refine their decision-making and revolutionize the way businesses engage with their customers.
Sep 21, 2023
Rand gives his expert opinion on the benefits of general-purpose travel rewards cards versus airline credit cards.
Mar 20, 2023
Fangfei Guo's recent study analyzes how online retailers have to grapple with consumer demands for free shipping while balancing high shipping costs.
Jan 25, 2023
We sat down with Bill Rand to learn more about ChatGPT, its risks and what educators need to keep in mind going forward.
Oct 14, 2022
Heather Dretsch conducts research on consumer generations and explains how she believes that brands can tailor the narrative they’re building on social media by better understanding the Gen Z mindset and motivation.
Sep 22, 2022
Heather Dretsch explains how important for brands to understand the consumer psychology driving current social media behavior when planning a social media presence and content.
