Sep 23, 2022
Heather Dretsch predicts that Generation Alpha, the generation of children born between 2011 and 2025, will inherit similar consumer behaviors to their Millennial parents.
Jul 1, 2022
Heather Dretsch's, assistant professor of marketing, new study shows Instagram as the most preferred platform and brand secrecy as the most valuable technique to consumers.
Apr 1, 2022
How, in this volatile environment of social media, cancel culture and demanding customers, can brands and businesses protect their reputation?
