protips

Nov 17, 2021

Bill Rand on the Consumer Influence on Social Media

Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices.

Oct 21, 2021

Christina Lewellen Explains the Non-Tax Costs of Tax Planning Strategies

Christina Lewellen, assistant professor of accounting, breaks down the importance of tax planning strategy as well as the potential savings and non-tax costs that can cause strategies to go awry.

Sep 15, 2021

Donnie Hale Offers 3 Pieces of Business Analytics Advice

Donnie Hale, lecturer in business analytics, suggests three steps an organization should take when analytics patterns go awry in scenarios like the COVID-19 pandemic.