Stanko

The exterior of a Red Lobster restaurant

May 21, 2024

When Giveaways Get Out of Hand

How did Red Lobster's popular endless shrimp promotion help bankrupt the company? Poole College professor Michael Stanko explains.

several people point to the screen of a laptop computer

May 9, 2022

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

The finding could inform how best to craft social media marketing campaigns.

Aunt Jemima package

Sep 8, 2020

The Responsibility to Rebrand: Aunt Jemima’s Case Study

Michael Stanko, associate professor of marketing, dives in to the rebranding of Aunt Jemima and the responsibility of a brand to effect change.

RepRap printer

Apr 14, 2020

Open Source or Closed? For (Some) Tech, It Really Doesn’t Matter

Does open-source tech spread through the marketplace faster? (Nope.)