Stanko

Apr 3, 2025

Michael Stanko And Jeffrey Pollack On Turning A Side Hustle Into A Career

Michael Stanko and Jeffrey Pollack's Harvard Business Review case study explores the challenges of turning a side hustle into a full-time business.

May 21, 2024

When Giveaways Get Out of Hand

How did Red Lobster's popular endless shrimp promotion help bankrupt the company? Poole College professor Michael Stanko explains.

May 9, 2022

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

The finding could inform how best to craft social media marketing campaigns.

Sep 8, 2020

The Responsibility to Rebrand: Aunt Jemima’s Case Study

Michael Stanko, associate professor of marketing, dives in to the rebranding of Aunt Jemima and the responsibility of a brand to effect change.

Apr 14, 2020

Open Source or Closed? For (Some) Tech, It Really Doesn’t Matter

Does open-source tech spread through the marketplace faster? (Nope.)