Marketing

Our marketing faculty’s research addresses the many aspects of the marketing industry, including product development, relationship and services marketing, entrepreneurship and creativity, strategy, consumer decision processes, marketing and technology, marketing communications, internet marketing and advertising, nonprofit marketing and professional services marketing.

Meet Marketing Faculty

Our marketing faculty produce impactful research and deliver high-level experiences to students by engaging with academia and industry.

Marketing Faculty Directory

Related Programs & Initiatives in Marketing

B.S. in Business Administration, Marketing Concentration

The marketing concentration provides undergraduate students with the skills necessary to lead in rapidly changing environments. Sustainable competitive advantage comes from three key activities: value identification, value creation and value delivery.

Jenkins MBA, Marketing Management Concentration

A significant differentiator in the MBA marketing program is the opportunity for students to work in small, interdisciplinary groups with faculty members as they focus on client work.

Graduate Marketing Certificate

Students focus on seeking, identifying and creating business opportunities, developing products/services and building/maintaining customer relationships.