Department Head and Professor of Marketing and Innovation
Department of Business Management
Nelson Hall 2334
Dr. Bohlmann’s research interests focus on innovative new products and strategic decision-making, most recently in the areas of first-mover advantage, innovation adoption, and internet pricing strategy. He has published in the top marketing journals, including Journal of Marketing, Marketing Science and the Journal of Marketing Research, among others. He received a Ph.D. in management from the Massachusetts Institute of Technology (MIT), and served on the faculties of Purdue University and Michigan State University prior to his arrival in 2008 at NC State. Before entering academia, Dr. Bohlmann worked as an engineer in the aerospace industry on advanced aircraft design. He managed several R&D projects related to innovations in materials and product design optimization. He also holds a B.S. and M.S. in aeronautical engineering from Purdue University, and an MBA. from Texas Christian University.
Ph.D. Marketing Massachusetts Institute of Technology 1996
Area(s) of Expertise
Innovation, New Product Development, Design Thinking, Marketing