All Posts

May 22, 2020

Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z.

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity.

May 20, 2020

There’s an ‘I’ in Team: Why 3D Team Leadership is Necessary in Uncertain Times

Brad Kirkman, General (Ret.) H. Hugh Shelton distinguished professor of leadership and department head of the department of management, innovation and entrepreneurship, provides must-have tips for leaders during complex and uncertain times.

May 20, 2020

Rob Handfield Webinar on Vital Supply Chains in a Pandemic

Rob Handfield, director of the Supply Chain Resource Cooperative and professor of operations and supply chain management, served as a presenter for S&P Global Market Intelligence’s University Essentials webinar on the vital supply chains during the COVID-19 pandemic. Along with representatives from S&P Global Market Intelligence, Handfield described COVID-19 as the catalyst of supply chain…

May 15, 2020

Poole Alumnus Robert ‘Chip’ Andrews Discusses Entrepreneurial Success, Leadership

NC State alumnus Robert “Chip” Andrews (Economics ‘66), former chairman and CEO of FMI Corporation, sat down with us to talk about his path into the business world and how to be an effective leader.

May 5, 2020

Northgate Mall Might Be the First of Many Closing in the Triangle

Steve Allen, professor of economics, weighs in on the closure of Northgate Mall in Durham.

Apr 28, 2020

A New Approach to Trust in the Workplace

Forbes' Shane Snow takes a new approach to Roger Mayer's groundbreaking research on trust in the workplace.

Apr 27, 2020

How Early High School Start Times Can Lead to Absentee Students

Melinda Morrill explores the negative consequences of earlier high school start times.

Apr 27, 2020

Bonnie Hancock Addresses Paycheck Protection Program Issues

Bonnie Hancock discusses the reasoning behind delayed Paycheck Protection Program relief for small businesses.

Apr 24, 2020

Additional Funding Provided for Small Business and Non-Profit Loans Under the Paycheck Protection Program

Poole College of Management’s Bonnie Hancock, professor of practice and executive director of the enterprise risk management initiative, gives an update regarding the popular Paycheck Protection Program (PPP).