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Stacy Wood on the Target Audience Missing for Vaccination

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Stacy Wood, professor of marketing, explains how we are not utilizing the right experts while marketing to the group of consumers who are hesitant to get the COVID vaccine.

“The COVID vaccination is the most important new product launch we’ve had in our lifetime,” said Wood. “And so in marketing, we know a lot about how to introduce and persuade people to try new things.”

Read more on ABC 11.