Jeffrey Pollack’s 7 Tips for Small Businesses During the COVID-19 Crisis

As the world is facing a public health and financial crisis, small business owners are looking for ways to keep their entrepreneurial dreams alive. Jeffrey Pollack, associate professor of entrepreneurship, and collaborators explain how small businesses can stay afloat during the pandemic. His tips include staying positive, growing the quality and quantity of social ties and knowing that your business is not alone during this time of uncertainty. Read more on Futurity.