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Joseph Brazel Explores the Effect of Sun Exposure on Decision Making


Joseph Brazel, professor of accounting, served as a Forbes contributor as he took a deep dive into a recent study on the amount of sunshine in a company’s headquarters and its effect on executive decisions.

“In the article, the researchers describe how prior research has linked sunshine exposure to good moods and higher expectations about future outcomes,” said Brazel. “As such, the study tests the notion that greater pre-forecast sunshine exposure leads managers to issue overly optimistic earnings forecasts.”

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