In the News
Stacy Wood Discusses Low Attendance as Big Events Return to Raleigh
Stacy Wood, professor of marketing, breaks down how event promoters can attract consumers as big event attendance has dwindled even after COVID restrictions have eased.
“Consumption habits have had a lot of time to morph in the last year and are thus geared to a bigger event,” said Wood. “It’s more on event organizers to work harder to attract attention.”
Read more on ABC 11.
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