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Stacy Wood Discusses Low Attendance as Big Events Return to Raleigh

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Stacy Wood, professor of marketing, breaks down how event promoters can attract consumers as big event attendance has dwindled even after COVID restrictions have eased.

“Consumption habits have had a lot of time to morph in the last year and are thus geared to a bigger event,” said Wood. “It’s more on event organizers to work harder to attract attention.”

Read more on ABC 11.