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Stacy Wood Explains Why High Pressure COVID Vaccine Ads Can Backfire

Stacy Wood, professor of marketing, explains why the recent marketing campaign by BooneOakley using a fake funeral home to encourage vaccinations could have the opposite effect.

“I can understand that the fake funeral truck stunt was embraced by the vaccinated as the relief of dark humor in a tense situation — it’s an effective joke, but not effective marketing,” said Wood.

Read more on The Washington Post.