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Stacy Wood on the Challenges of Promoting COVID-19 Vaccines

Stacy Wood, professor of marketing, partnered with Kevin Schulman, physician and economist at Stanford University, explains the promotion of COVID-19 vaccines in the U.S. in latest study. Wood discusses the lack of enthusiasm to continue getting shots from some Americans while others cannot wait to receive another dose.

“The upgrade mentality is compelling,” said Wood. “People like to have the most cutting-edge thing.”

Read more of what experts think about this fall’s vaccination reboot on USA News Hub, and view Wood and Schulman’s article, “Beyond Politics — Promoting Covid-19 Vaccination in the United States.”