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Stacy Wood Praises ‘Savvy’ Puerto Rican Leaders in COVID Vaccine Strategies

Stacy Wood, professor of marketing, compliments how quick Puerto Rican leaders were to use techniques to help communities understand the vaccine by rallying behind a common goal.

“I suspect, similar to our findings in the Caribbean and Latin America, the ability to evoke anticipated regret was also particularly strong as people in Puerto Rico have concerns about their access to well-equipped hospitals,” said Wood.

Read more on Newsweek.