Marketing and Consumer Behavior

Oct 27, 2021

Poole Professor’s Research Shows How COVID-19 Vaccine Marketing Strategies Must Change for Global Success

Almost 100 professors from across the globe put in time to assess the suitability and adaptability of 12 different vaccination promotion strategies.

Oct 6, 2021

Researchers Explore Strategic Licensing and the Impact of Reward Programs on Long-Term Consumption

The study of health and nutrition decisions serves as a continuation of Rishika Rishikas’s research in consumer decision-making – and bridges the gaps in existing research about self-licensing and food choices.

Oct 1, 2021

Meet the Mini Millennials: Generation Alpha

Heather Dretsch answers questions about Gen Alpha, brand loyalties and the future of marketing.

Sep 9, 2021

Modeling the ‘Why’ Behind Consumer Behavior

Bill Rand and his co-author, Bielefeld University’s Christian Stummer, identify three key strengths of agent-based modeling.

Jul 8, 2021

Podcast: Vaccine Apathy

We hear a lot about vaccine hesitancy, but there’s another reason why vaccination levels may not be quite where we’d like them to be. And that’s vaccine apathy.

Jun 4, 2021

Apathy’s Effect on COVID Vaccinations

After the initial boom of COVID vaccines made their way across the country, the rate of vaccinations has fallen. But is it hesitancy or apathy that is keeping people at bay? Learn from Stacy Wood's research published in the Journal of the American Medical Association.

Jan 15, 2021

Rishika Rishka on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.

Jan 7, 2021

If You Build It, Will They Get Vaccinated? Experts Tap into Behavioral Research to Promote COVID-19 Vaccination in the U.S.

Stacy Wood, professor of marketing, explore how willing Americans are to be vaccinated to allow the nation to return to normalcy following the COVID pandemic.

Sep 21, 2020

‘Front of Package’ Nutrition Labels Improved Nutrition Quality

The adoption of nutrition data on “front of package” labels is associated with improved nutritional content of those foods and their competitors.

Sep 8, 2020

The Responsibility to Rebrand: Aunt Jemima’s Case Study

Michael Stanko, associate professor of marketing, dives in to the rebranding of Aunt Jemima and the responsibility of a brand to effect change.