Cobb Payton

Jul 17, 2020

Lisa Chang Gives Entrepreneurs Expert Advice on Nailing a Virtual Pitch

Poole College's Lisa Chang weighs in on how entrepreneurs can achieve success before, during and after a virtual pitch.

Jul 1, 2020

Can Data Analytics Techniques Detect Imminent Urban Violence?

Sherry Fowler, Poole College of Management director of the Business Analytics Honors Program, takes a closer look at the important role data analytics can play in helping detect imminent urban violence.

Jun 19, 2020

When Board Members Get Involved, Corporate Tax Burden Goes Down

New research finds that corporate tax-planning practices improve when a company’s board takes an interest in tax-planning practices – and better planning results in both less tax uncertainty and a lower tax burden.

Jun 19, 2020

Tom Linton About the Physics of Supply Chain and Paths to Become CPO

Tom Linton, chief procurement officer for Flex Ltd., breaks down lessons learned throughout his career while giving insight to the laws of physics in supply chain, localized supply chains and advice for recent college graduates.

Jun 12, 2020

A Conversation with Steve Allen on Reopening North Carolina

Steve Allen, interim associate dean of academic programs, sits down to discuss the effects of the COVID-19 pandemic on North Carolina businesses and industries across the United States. As North Carolina transitions through phase two of reopening, Allen sees the light at the end of the tunnel for local businesses as he looks towards the…

Jun 1, 2020

In an Economy Ravaged By COVID-19, B Corps Open a Door for Change

Jessica Yinka Thomas, director of the Business Sustainability Collaborative (BSC) and president of B Academics, explains how B Corps are better positioned to withstand economic downturns.

Jun 1, 2020

Stacy Wood on Creativity and Innovation: COVID-19’s Silver Lining

Poole College’s professor of marketing, Stacy Wood, offers insight on why times of crisis present opportunities for exploration and risk taking.

May 22, 2020

Conveying Authenticity Amidst Uncertainty

Brands across the globe are using COVID-19 to experiment with various marketing strategies. Dr. Heather Dretsch, assistant professor of marketing, set out to discover what messages are getting through to the growing consumer population, Gen Z.

May 22, 2020

Brand Identity in a Changing World

Dr. Heather Dretsch, assistant professor of marketing discusses why understanding the values and spending habits of Millennials and Gen Z is more important than ever for businesses’ success and longevity.

May 20, 2020

There’s an ‘I’ in Team: Why 3D Team Leadership is Necessary in Uncertain Times

Brad Kirkman, General (Ret.) H. Hugh Shelton distinguished professor of leadership and department head of the department of management, innovation and entrepreneurship, provides must-have tips for leaders during complex and uncertain times.