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Graphic Depicting AI In The Marketing Workplace

Nov 17, 2023

Bill Rand Explains How AI Is Reshaping the Marketing Landscape

The integration of AI into marketing departments has helped refine their decision-making and revolutionize the way businesses engage with their customers.

Sep 21, 2023

Bill Rand Weighs In on the Benefits of Airline Credit Cards

Rand gives his expert opinion on the benefits of general-purpose travel rewards cards versus airline credit cards.

Dec 7, 2022

The Metaverse, Web 3 and the Future of Marketing

Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps companies can take to prepare for the next evolution of the internet.

May 10, 2022

Poole Podcast Season 2, Episode 4: How AI is Driving Data Decisions in Business, with Haroon Abbu and Bill Rand

Bill Rand and Haroon Abbu dive into AI and how it's taught in the classroom.

the image contains three photographs: on the left is a sliced avocado; in the center is a collection of clothing in a store; on the right is a well-organized collection of tableware

Jan 19, 2022

Study IDs Visual Characteristics That Make People ‘Like’ Images on Instagram

The visual complexity of images has a significant effect on whether viewers engage with a social media post.

Nov 17, 2021

Bill Rand on the Consumer Influence on Social Media

Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices.

Oct 4, 2021

Poole Podcast Episode 11: Big Data Analytics with Home Depot CFO Richard McPhail, VP Erik Holbrook and Professor Bill Rand

With about 500,000 employees and over 2,000 stores, at The Home Depot, data science and analytics are critically important to solving business problems.

Sep 9, 2021

Modeling the ‘Why’ Behind Consumer Behavior

Bill Rand and his co-author, Bielefeld University’s Christian Stummer, identify three key strengths of agent-based modeling.


Feb 8, 2021

Business Analytics Experts Explain the Impact of COVID and the Increase in Data Privacy Laws

NC State Poole College of Management hosted the second installment of the Virtual Thought Leadership Series on January 26 moderated by Frank Buckless, Stephen P. Zelnak Jr. Dean, with a panel of business analytics experts.

Dec 3, 2019

Poole College, PNC Tackle Burning Questions About Big Data Decision-Making

The third installment of the PNC Thought Leadership Series focused on how big data is affecting decision making across industries and featured panelists from Poole college, RTI International and SAS Institute.