Rand
![Graphic Depicting AI In The Marketing Workplace](https://poole.ncsu.edu/thought-leadership/wp-content/uploads/sites/14/2023/11/graphic-depicting-AI-in-the-marketing-workplace.jpg)
Bill Rand Explains How AI Is Reshaping the Marketing Landscape
![](https://poole.ncsu.edu/thought-leadership/wp-content/uploads/sites/14/2023/09/Untitled-design-115.png)
Bill Rand Weighs In on the Benefits of Airline Credit Cards
![](https://poole.ncsu.edu/thought-leadership/wp-content/uploads/sites/14/2022/12/metaverse-web-3-16x9-1.jpeg)
The Metaverse, Web 3 and the Future of Marketing
![](https://poole.ncsu.edu/thought-leadership/wp-content/uploads/sites/14/2022/05/Poole-Podcast-S2E4-Graphic-.jpg)
Poole Podcast Season 2, Episode 4: How AI is Driving Data Decisions in Business, with Haroon Abbu and Bill Rand
![the image contains three photographs: on the left is a sliced avocado; in the center is a collection of clothing in a store; on the right is a well-organized collection of tableware](https://poole.ncsu.edu/thought-leadership/wp-content/uploads/sites/14/2022/01/rand-soc-med-images-2022-header.jpg)
Study IDs Visual Characteristics That Make People ‘Like’ Images on Instagram
![](https://poole.ncsu.edu/thought-leadership/wp-content/uploads/sites/14/2021/11/Screen-Shot-2021-11-15-at-1.21.32-PM.png)
Bill Rand on the Consumer Influence on Social Media
![](https://poole.ncsu.edu/thought-leadership/wp-content/uploads/sites/14/2021/10/Poole-Podcast-Episode-11-Graphic.jpg)
Poole Podcast Episode 11: Big Data Analytics with Home Depot CFO Richard McPhail, VP Erik Holbrook and Professor Bill Rand
![](https://poole.ncsu.edu/thought-leadership/wp-content/uploads/sites/14/2021/09/shutterstock_1512503813.jpg)
Modeling the ‘Why’ Behind Consumer Behavior
![VTL](https://poole.ncsu.edu/thought-leadership/wp-content/uploads/sites/14/2021/02/Screen-Shot-2021-02-08-at-11.11.17-AM.png)
Business Analytics Experts Explain the Impact of COVID and the Increase in Data Privacy Laws
![](https://poole.ncsu.edu/thought-leadership/wp-content/uploads/sites/14/2019/12/PNC-1500x844-1-1.jpg)