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Research Impact: Rishika Rishika

Rishika

photograph looks down on a department store displays of luxury goods

May 30, 2025

Study Finds Opening ‘Off-Price’ Stores Increases Online Shopping for High-End Retailers

When high-end retailers open “off-price” stores, which sell less expensive merchandise, it reduces customer spending at their flagship stores – but increases spending at their online stores.

Aug 1, 2024

Poole Professors Reveal Health Risks of Daylight Saving Time

Poole professors delve into the adverse health impacts of daylight saving time, and how the time change disrupts routines, leading to poorer dietary choices and decreased physical activity.

May 22, 2024

Newsweek Features Poole Research on Daylight Savings Time

Moving the clocks forward can set health habits back, according to Poole College research featured in Newsweek.

Oct 6, 2021

Researchers Explore Strategic Licensing and the Impact of Reward Programs on Long-Term Consumption

The study of health and nutrition decisions serves as a continuation of Rishika Rishikas’s research in consumer decision-making – and bridges the gaps in existing research about self-licensing and food choices.
Rishika

Jan 15, 2021

Rishika Rishka on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.

grocery store aisle

Sep 21, 2020

‘Front of Package’ Nutrition Labels Improved Nutrition Quality

The adoption of nutrition data on “front of package” labels is associated with improved nutritional content of those foods and their competitors.

Apr 1, 2020

Marketing Tips for Staying Connected in a Socially Distanced World

With stay-at-home orders issued across the country, business owners have to get creative with ways to engage with their customers.

Jan 31, 2020

Research Impact: Rishika Rishika

Rishika Rishika, assistant professor of marketing at NC State University Poole College of Management, researches: “the returns on investments that firms make in social media, digital media and mobile media marketing.”