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Sebastian Heese Breaks Down Social Media Backlash of Supply Chain Issues

Sebastian Heese, professor of supply chain management, recently released a study of over 2 billion tweets that found companies that face backlash on social media over supply chain issues often see a drop in stock prices.

“Supply chain problems, even though they are invisible to the general public who does not care, have … a notable effect on supply chain on stock market performance,” said Heese. “And so now … social media is fairly recent in terms of pervasiveness, and that’s what we wanted — like, that’s the reaction of the public, of all stakeholders, also financial participants in the markets.”

Read more on CBS 17.