Stacy Wood, professor of marketing, sees the benefits of incentives offered by businesses for those who have received the COVID-19 vaccine. For some people, the right incentive could make the difference between getting the shot and not getting the shot.
“I think these incentives are critical to get us to herd immunity,” said Wood. “But will a free doughnut convince someone who thinks the vaccine is dangerous to get one? No, absolutely not.”
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