Stacy Wood, professor of marketing, discusses the “uniqueness neglect” phenomenon when it comes to vaccine promotion for those with different conditions.
“Early in the vaccination campaign, officials ‘assumed that people wouldn’t worry about that in the face of the larger worry of the disease itself,'” said Wood. “But, time has now shown us that people who are pregnant do think their condition makes them unique from the average person and don’t feel like a blanket injunction to get vaccinated was really reassuring.”
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