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Stacy Wood on Vaccine Misinformation in Black and Hispanic Communities

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Stacy Wood, professor of marketing, noted that who people hear vaccine information from is just as important as the messaging itself. Wood recommended that those who have been affected by COVID-19 speak at churches and community locations.

“I think there’s a lot of power there, because it takes that media filter away and makes people think that it’s much more trustworthy,” said Wood.

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