marketing

Apr 3, 2025

Heather Dretsch Discusses Generation Beta’s Future Impact

Poole professor Heather Dretsch discusses the growing interest in generational research and why businesses must adapt to shifting consumer behaviors.

Aug 8, 2024

How Brands are ‘Winning’ Olympic Gold

Companies pour billions of marketing dollars into the Olympic Games. Poole College expert Tom Byrnes explores their investments and what they expect in return.

Jul 8, 2024

Rounding Up Rouses Shoppers’ Generosity

Charitable requests at retail checkouts are omnipresent. Five years after studying their impact, a Poole scholar looks ahead.

May 22, 2024

Newsweek Features Poole Research on Daylight Savings Time

Moving the clocks forward can set health habits back, according to Poole College research featured in Newsweek.

May 21, 2024

When Giveaways Get Out of Hand

How did Red Lobster's popular endless shrimp promotion help bankrupt the company? Poole College professor Michael Stanko explains.

Mar 27, 2024

Heather Dretsch Examines How Gen Alpha Differs From Gen Z and Why It Matters

The Poole College assistant professor of marketing — and resident Gen Alpha expert — explains what makes Gen Alpha who they are and how marketers can build relationships with them.

Sep 21, 2023

Bill Rand Weighs In on the Benefits of Airline Credit Cards

Rand gives his expert opinion on the benefits of general-purpose travel rewards cards versus airline credit cards.

Sep 23, 2022

Heather Dretsch on Branding for Generation Alpha

Heather Dretsch predicts that Generation Alpha, the generation of children born between 2011 and 2025, will inherit similar consumer behaviors to their Millennial parents.

Jul 1, 2022

Heather Dretsch Shares the Right Way to Engage with Consumers on Social Media

Heather Dretsch's, assistant professor of marketing, new study shows Instagram as the most preferred platform and brand secrecy as the most valuable technique to consumers.

Jul 1, 2022

Stacy Wood on the Challenges of Promoting COVID-19 Vaccines

Stacy Wood discusses the lack of enthusiasm to continue getting shots from some Americans while others cannot wait to receive another dose.